Reimagine the identity and story for a successful, growing children’s brand that remains true to its roots.

  • Animation
  • Art Direction
  • Brand Identity
  • Brand Positioning
  • Copywriting
  • Illustration
  • Merchandise
  • Packaging
  • Photography
  • Photography Art Direction
  • Website Consultation

Babiators makes safe, stylish, durable children’s sunglasses kids love to wear — and adults simply love.

Made by parents, for parents, they’re the protective, joyful sidekick for carefree, outdoor fun. A modern, bold approach to the brand identity, story, and materials reflects the brand’s joyful, authentic spirit. 

Three distinct logo marks create opportunities for the brand to showcase different elements of its personality — and work across print, retail, digital platforms, creating an expressive, flexible system that’s fresh, modern, cohesive, and memorable. The brand descriptor, “Every Day We Shine,” is a nod to the brand’s optimism, sense of adventure, and symbolic of the sun and fun times outdoors.

A collection of patterns, graphic elements, and a fresh, more expansive color palette captures the brand’s sense of joy and energy while feeling trustworthy and authentic.

Together with new, expressive messaging, the design informs and inspires every part of the brand experience — from the sunglasses, cases, and packaging to in-store displays, website, and social media. 

The result is an authentic brand that protects, inspires, and supports kids and caregivers so they can live healthier, more joyful lives.