Babiators
![](https://sdcopartners.com/wp-content/uploads/2023/01/Screenshot-2023-08-08-at-7.15.18-PM-960x540.png)
Reimagine the identity and story for a successful, growing children’s brand that remains true to its roots.
- Animation
- Art Direction
- Brand Identity
- Brand Positioning
- Copywriting
- Illustration
- Merchandise
- Packaging
- Photography
- Photography Art Direction
- Website Consultation
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators_Fall600712-960x649.jpg)
Babiators makes safe, stylish, durable children’s sunglasses kids love to wear — and adults simply love.
Made by parents, for parents, they’re the protective, joyful sidekick for carefree, outdoor fun. A modern, bold approach to the brand identity, story, and materials reflects the brand’s joyful, authentic spirit.
![](https://sdcopartners.com/wp-content/uploads/2023/01/SDCO_Babiators-06.4.gif)
![](https://sdcopartners.com/wp-content/uploads/2023/01/SDCO_Babiators-03-960x1280.png)
Three distinct logo marks create opportunities for the brand to showcase different elements of its personality — and work across print, retail, digital platforms, creating an expressive, flexible system that’s fresh, modern, cohesive, and memorable. The brand descriptor, “Every Day We Shine,” is a nod to the brand’s optimism, sense of adventure, and symbolic of the sun and fun times outdoors.
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators603108-960x1297.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators_Cool_Kiddos-960x1297.gif)
![](https://sdcopartners.com/wp-content/uploads/2023/01/BABIATORS_SPINNING-transparent-960x960.png)
![](https://sdcopartners.com/wp-content/uploads/2023/01/SDCO_Babiators-08-960x1280.png)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators_Billboard-960x639.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/BABIATORS_WALLPAPER-960x793.jpg)
A collection of patterns, graphic elements, and a fresh, more expansive color palette captures the brand’s sense of joy and energy while feeling trustworthy and authentic.
![](https://sdcopartners.com/wp-content/uploads/2023/01/SDCO_Babiators-14-960x768.png)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Group-782-e1690983568334-960x718.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/BABIATORS_MARK-primary-960x960.png)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators_Fall603232-960x1443.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators603620-960x1280.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators600278-960x1280.jpg)
Together with new, expressive messaging, the design informs and inspires every part of the brand experience — from the sunglasses, cases, and packaging to in-store displays, website, and social media.
The result is an authentic brand that protects, inspires, and supports kids and caregivers so they can live healthier, more joyful lives.
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators600113-960x1200.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/Babiators_Pouch-960x1060.jpg)
![](https://sdcopartners.com/wp-content/uploads/2023/01/SDCO_Babiators-18-960x768.png)