Morrison Yard


Create the design, story, materials, and website for a transformative Charleston development. 

  • Animation
  • Brand Identity
  • Brand Positioning
  • Copywriting
  • Illustration
  • Naming
  • Photography
  • Photography Art Direction
  • Print
  • Signage
  • Social Media
  • Social Media Direction
  • Web Design
  • Web Development

The brand design reflects the brand’s bold, industrious spirit, seamlessly blending past, present, and future.

Morrison Yard is a community of apartment homes, retail shops, and workspaces on five+ acres at the base of the Ravenel Bridge in Charleston, South Carolina. Its architectural designs bring vitality to the streetfront, creating a true neighborhood where people want to live, work, play, shop, and relax over coffee or a meal.

The wordmark is simple, striking, and inspired by the community’s location and energy. A palette of cobalt, gray, khaki, white, and black reflect the community’s proximity to water, port, and maritime roots.

Vibrant, documentary-style photography and compelling copy showcase the property’s amenities and entice future residents, retailers, and businesses.

The fully-realized brand design comes to life across an array of mediums — from business cards and print materials to signage, and social media.

An intuitive website invites prospective residents to browse the property’s abundant amenities, see available units, download floorplans, and schedule a tour.