Smithey Ironware Co. is a premium cast iron cookware line designed to honor the classic style of vintage pieces, but also harness modern technology and processes.

  • Brand Identity
  • Brand Positioning
  • Campaigns
  • Content Creation
  • Copywriting
  • Digital Media
  • Illustration
  • Packaging
  • Photography
  • Photography Art Direction
  • Print
  • Social Media
  • Web Design
  • Web Development

The mark is a continuous monocline treatment of a Valley Quail. This graphic approach serves as a nod to Smithey’s modern reinterpretation of this classic kitchen tool.

A custom fit insert constructed out of uncoated paper and utilizing emboss and foil printing techniques support the quality behind each Smithey ironware piece.