Neuhoff Residences
Create an identity, story, and world for a new breed of residences.
- Brand Identity
- Brand Positioning
- Copywriting
- Merchandise
- Signage
- Web Design
The Neuhoff Residences make their home in the Neuhoff District, the riverside, LEED-certified mixed-use community in Nashville’s historic Germantown.
Ideally located in Nashville’s most walkable neighborhood, the artfully designed Residences are steps from shops and restaurants, office towers, a riverfront terrace and the Cumberland River Greenway — and within two miles of Ryman Auditorium, Nissan Stadium, and the Bridgestone Arena. Concierge-level service and a host of amenities — a riverside pool, two-story gym, rooftop lounge meeting rooms, communal seating areas, music room, movie room, and abundant green spaces nurture health and connection. The Neuhoff Residences immerse dwellers in the magic of the neighborhood’s vibrant, creative spirit.
We had the pleasure of creating the Neuhoff District brand and website. The Neuhoff Residences gave us the opportunity to craft an extension of the parent brand that’s uniquely its own.
The logotype is rooted in its origins and elevates residences to their much deserved prominence.
Marks, seals, and graphic elements incorporate the tagline, root the brand in place, and present artful riffs on the architecture. Sub-marks and monograms imbue each of the residences with distinct yet deeply connected character. A modern palette of linen, moss, gray, and charcoal feels fresh, warmly elegant, and rooted to place.
“Coupled with their expert project management and astute creative acumen, SDCO was integral to helping to bring the Neuhoff Residences brand to life. Looking forward to future collaborations.”
Together with vibrant photography, the brand design and story come to life in an intuitive website that invites prospective residents to browse floorplans, learn the history of the neighborhood, and be wowed by the amenities.
Activating the brand through signage, displays, print materials, merchandise, and a comprehensive brand guide, we helped launch The Neuhoff Residences into the market — set their internal teams up for ease of execution and enduring success.
