Brightland
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Objective
Brightland is out to remake the American olive oil industry by crafting the highest quality, custom-blended extra virgin olive oil that’s audaciously nourishing for your body, heart, and soul.
Capabilities
- Brand Identity
- Brand Positioning
- Digital Media
- Naming
- Packaging
- Web Design
- Web Development
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Nearly 80% of the olive oil that Americans consume is already rancid or rotten or does not meet the grades for extra virgin olive oil. Brightland is different. Hand-sourced olives from California growers are crafted into these custom-blended oils.
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Awake and Alive, Brightland’s two custom blends, are packaged in a minimalist powder-coated bottle.
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The abstract shapes and vivid colors help bring this brand to life and are used throughout the print materials, ecommerce website design, and packaging.
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“Most olive oil looks like it belongs in your grandma’s kitchen. Brightland makes beautiful bottles, full of pure, hand-crafted oil by California farmers.”
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The Brightland identity is inspired by the shapes of an olive and the bold flavors of the oils.
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