Contact

Everen

Objective

Build an identity, story, and packaging for a sustainable skincare company.

Capabilities
  • Brand Identity
  • Brand Positioning
  • Copywriting
  • Digital Media
  • Illustration
  • Packaging
  • Print
  • Social Media Direction
  • Web Design
  • Web Development

Everen makes active skincare for reactive skin. Their collection of skincare essentials are created with time-tested ingredients, fermentation techniques, and modern science.

Eye-catching cream-colored exterior package makes elegant use of the brand elements. Opening the package, users are delighted the brand’s warm red interior, a nod to the founder’s heritage and the feeling of confidence that comes with feeling good.

Founders and friends Ellie and Selina shared their vision for creating inclusive skincare that helped people feel healthy and confident.

And, they were determined to make products with transparency and sustainability at the forefront. As longtime skincare enthusiasts, they resolved to create the products and the brand they wanted to see in the world. Their drive and devotion inspired us and our strategic approach for a timeless, trustworthy, original, and inviting brand.

The logo’s custom letterforms have rounded corners that infuse warmth and elegance. Illustrated marks of ginkgo, black rice, and coffee cherry represent real ingredients and reflect Ellie and Selina’s commitment to transparency.

Color illustrations are a modern interpretation of Chinese folk art and nod to the founders’ roots and ingredients from traditional Chinese medicine.

Vibrant photography comes to life in organic-shaped frames, underscoring the brand’s commitment to natural herbal ingredients boosted by modern techniques.

The e-commerce site allows the brand to highlight ingredients, share inspiration, educate customers, and invite prospective customers and partners into the world of Everen.

The frosted glass vessel for Everen’s inaugural product includes a dropper applicator for easy, even application. Brand design elements are intentionally subtle, allowing the product to take center stage and highlighting the brand’s devotion to clean, vegan, cruelty-free ingredients.

We provided the Everen team with a powerful brand toolkit that allows them to seamlessly translate the brand across platforms.

Response to the brand has been overwhelmingly positive, with fantastic product reviews and a growing community of Everen devotees.