Wentworth
Build a brand, materials, and experience for a shop devoted to the art of home and hospitality.
- Brand Identity
- Brand Positioning
- Copywriting
- Naming
- Packaging
- Photography Art Direction
- Signage
- Social Media Direction
- Web Design
- Web Development
Wentworth by GBS is a shop, experience, and thoughtfully curated collection of new, vintage, antique, and one-of-kind goods from around the world.
The vision of our longtime friend and award-winning event designer Gregory Blake Sams, Wentworth is inspired by Blake’s keen eye, an adventurous spirit, and an instinct for things made with care — and the sublime magic of home, craft, and entertaining.
Blake shared his vision for a shop with a hand curated selection of things he loves: home decor, furniture, art, accessories, and gifts — and of course, all the makings for delightful celebrations, like barware, table and glassware and luxurious linens.
Rather than a traditional shopping experience, Blake wanted to create a gorgeous, refined, and captivating world people would want to linger in.
The primary logo utilizes serif letterforms that feel storied, layered, and established with subtle touches that infuse modernity.
A sphinx mark symbolizes strength and authority. In ancient Egypt, the sphinx was meant to harness the power of the sun to sustain earthly and divine order. In this context, it lends a sense of history and gravitas to the brand — offering a fresh perspective on an ancient design.
A collection of graphic elements: a monogram, calligraphy signatures, seal, and “to the trade” signifier allow the brand to effortlessly move across mediums and resonate with different audiences.
A palette of chocolate, tobacco, alabaster, ebony, and tangerine feels both storied and modern, like a vintage library meets billiards room.
The identity is harmonious blend of pre-prohibition typography with contemporary refinement.
A robust stationery suite elevates the art of personal correspondence with business cards, notecards, and envelopes.
A thoughtful collection of hand drawn illustrations, monograms, badges, and taglines infuse the brand with character, strategically incorporate a sense of place and purpose, and are easily adaptable across multiple mediums.
The packaging system is flexible to work with an array of product sizes and includes branded bags, ribbon, tape, labels, tissue paper, taper candle boxes, as well as labels for WBS signature candles and matches.
The brand elements come together in the digital space through social media and a simple, elegant landing page that invites prospective clients to sign up to learn about shop exclusives and the latest news.
