Tarpon Cellars


Reimagine the brand design, story, and experience for a sustainable winery with a love of wine, art, music, and community.

  • Animation
  • Brand Identity
  • Brand Positioning
  • Copywriting
  • Merchandise
  • Packaging
  • Print
  • Social Media
  • Social Media Direction
  • Web Design
  • Web Development

Tarpon Cellars, a Napa Valley winery with southern roots, crafts sustainable wines that tell the story of a place, vintage, and moment in time.

In early conversations with founder and Georgia native Jeremy Carter, we understood the essential roles art, music, sustainability, and philanthropy play in the brand.

In fact, every Tarpon Cellars’ label was — and is — highlighted by original work by artist Charlie Hanavich. And, they continue to give a percentage of their proceeds to an evolving mix of nonprofits seeking to create a healthier, more equitable, and sustainable world.

The brand design reflects the company’s mission to craft wines that tell the story of a place, vintage, and moment in time.

A fish mark nods to the brand name, its southern roots, and connections to nature and community.

Vibrant hues of saffron, rose, sand, seafoam, ocean, and midnight reflect the brand’s whimsical, creative energy.

An array of graphic elements allows the brand to beautifully translate across mediums, from wine labels, corks, hats, and wine bags to shipping boxes and social media.

The website reflects the brand’s creative, optimistic spirit with vibrant colors, updated lifestyle, team, and product photography featuring new labels, and the new identity system.

Copy echoes the company’s passion for art, music, philanthropy, sustainability, and the craft of winemaking. An easy to use interface makes procuring wine, joining the wine club, and buying merch effortless — and music lovers can enjoy curated playlists made for every vintage. 

Let’s raise a glass to community, creativity, and generosity.