Post House
![](https://sdcopartners.com/wp-content/uploads/2022/11/SDCO_PostHouse-01Hero-960x540.jpg)
Objective
Reimagine a much-loved neighborhood eatery and inn to welcome back longtime guests and invite a new breed of intrepid travelers.
Capabilities
- Brand Identity
- Brand Positioning
- Copywriting
- Digital Media
- Environments
- Illustration
- Merchandise
- Signage
![](https://sdcopartners.com/wp-content/uploads/2022/11/SDCO_PostHouse-36.1-960x768.png)
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Housed in a circa 1896 building, 101 Pitt Street has a storied history as a neighborhood hub — a post office, private residence, and even a retail store.
More recently, it operated as a popular restaurant and inn, and most recently, Charleston-based design firm, Basic Projects transformed the well-loved establishment into an inviting, eclectically stylish, community-driven restaurant, bar, and inn that delights, embraces, and welcomes past and longtime guests — and a new, wider audience.
![](https://sdcopartners.com/wp-content/uploads/2022/11/SDCO_PostHouse-09-960x1403.jpg)
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The brand’s visual identity balances history and modernity, luxury and approachability for a consistent, flexible system that invites and intrigues.
With letterforms that evoke warmth, trust, and ease, and a logomark, monogram, and mascot, the visual identity nods to the brand’s history, laid back vibe, and intimate seaside setting.
![](https://sdcopartners.com/wp-content/uploads/2022/11/SDCO_PostHouse-05-960x1440.jpg)
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The compelling visual language beautifully translates across everything from interior environments and in-room stationery to menus, postcards, signage, and dishware.
![](https://sdcopartners.com/wp-content/uploads/2022/11/SDCO_PostHouse-19-960x1440.jpg)
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Nearly a hundred years and many iterations later, Post House offers a contemporary take on a much-loved neighborhood landmark and is already garnering praise and booking reservations to welcome the adventurous and the creative, the playful and the curious, the local and the far-flung, and all those who believe who believe that life is the greatest occasion.
![](https://sdcopartners.com/wp-content/uploads/2022/11/SDCO_PostHouse-26.1-960x686.png)
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