Reimagine a much-loved neighborhood eatery and inn to welcome back longtime guests and invite a new breed of intrepid travelers.
- Brand Identity
- Brand Positioning
- Digital Media
- Web Design
- Web Development
Housed in a circa 1896 building, 101 Pitt Street has a storied history as a neighborhood hub — a post office, private residence, and even a retail store.
More recently, it operated as a popular restaurant and inn, and most recently, Charleston-based design firm, Basic Projects transformed the well-loved establishment into an inviting, eclectically stylish, community-driven restaurant, bar, and inn that delights, embraces, and welcomes past and longtime guests — and a new, wider audience.
The brand’s visual identity balances history and modernity, luxury and approachability for a consistent, flexible system that invites and intrigues.
With letterforms that evoke warmth, trust, and ease, and a logomark, monogram, and mascot, the visual identity nods to the brand’s history, laid back vibe, and intimate seaside setting.