Morrison Yard
Objective
Create the design, story, materials, and website for a transformative Charleston development.
Capabilities
- Animation
- Brand Identity
- Brand Positioning
- Copywriting
- Illustration
- Naming
- Photography
- Photography Art Direction
- Signage
- Social Media
- Social Media Direction
- Web Design
- Web Development
The brand design reflects the brand’s bold, industrious spirit, seamlessly blending past, present, and future.
Morrison Yard is a community of apartment homes, retail shops, and workspaces on five+ acres at the base of the Ravenel Bridge in Charleston, South Carolina. Its architectural designs bring vitality to the streetfront, creating a true neighborhood where people want to live, work, play, shop, and relax over coffee or a meal.
The wordmark is simple, striking, and inspired by the community’s location and energy. A palette of cobalt, gray, khaki, white, and black reflect the community’s proximity to water, port, and maritime roots.
Vibrant, documentary-style photography and compelling copy showcase the property’s amenities and entice future residents, retailers, and businesses.
The fully-realized brand design comes to life across an array of mediums — from business cards and print materials to signage, and social media.
An intuitive website invites prospective residents to browse the property’s abundant amenities, see available units, download floorplans, and schedule a tour.
