Smithey
Objective
Smithey Ironware Co. is a premium cast iron cookware line designed to honor the classic style of vintage pieces, but also harness modern technology and processes.
Capabilities
- Brand Identity
- Brand Positioning
- Campaigns
- Content Creation
- Copywriting
- Digital Media
- Illustration
- Packaging
- Photography
- Photography Art Direction
- Social Media
- Web Design
- Web Development
The mark is a continuous monocline treatment of a Valley Quail. This graphic approach serves as a nod to Smithey’s modern reinterpretation of this classic kitchen tool.
A custom fit insert constructed out of uncoated paper and utilizing emboss and foil printing techniques support the quality behind each Smithey ironware piece.
