Margaux
Craft an elevated, cohesive brand design, story, and experience for a luxury footwear company that’s designed to scale.
- Animation
- Brand Identity
- Brand Positioning
- Copywriting
- Illustration
- Packaging
- Web Design
- Web Development
Margaux is everywear : a collection of versatile shoes and accessories designed in New York, handmade in Spain, engineered to move effortlessly from day to night, and made to be authentic expressions of the individual style and spirit of everyone who wears them.
Thank you for being such fantastic partners throughout this process. We are so thrilled with the end result. It is exactly what we hoped for and more, and in many ways feels like a new beginning.
In early conversations with Margaux’s founders, we quickly understood that our goal was to better articulate and channel the energy and ethos that makes Margaux so loved and unique. Listening to founders Sarah and Alexa, we discovered that this was a company born from serendipitous friendship, creative collaboration, and the belief that comfort, style, and expression belong to everyone. Everything we wrote, designed, and developed was inspired by that personal, powerful insight.
A subtle refinement of the wordmark, new logomark, icons, illustrations, and fresh color palette reflect a brand that’s both timeless and innovative.
A robust copywriting exercise — from positioning and taglines to values — culminated with a compelling language that engages both internal and external audiences.
An intuitive e-commerce platform invites current and new customers to effortlessly browse, compare, and buy — and engage with the global Margaux community.
The refined and refreshed brand identity comes to life in an array of applications — from the soles of the shoes, product and shipping packaging to digital platforms.
The overwhelming response to the rebrand has boosted online sales, press, and praise from customers and collaborators from around the world.
