- Content Creation
Objective / Solution
Create illustrations, iconography, and an eco-friendly packaging system for a sustainable diaper company on a mission to build a plastic-free future.
Kudos is an innovative team of MIT engineers (and moms) devoted to diapering the world differently.
The sustainable packaging system: recyclable diaper caddy, belly band, shipping box, printed insert, playful stickers, and single-diaper “to-go” clutch stay true to the brand’s authentic, playful, and quirky spirit — and elevate the aesthetic and sustainability with a fresh, ownable design.
Themed systems of custom, hand drawn illustrations and iconography — including sign language, music, math, elephants, space, and geometric shapes — capture both caregivers’ and babies’ attention and are intentionally designed to complement babies’ cognitive development stage.
Here’s to making life easier for parents and caregivers, nurturing our babies, and creating a plastic-free future.