- Brand Identity
- Brand Positioning
Objective / Solution
Reimagine the identity, strategy, and experience for a growing skincare company on a mission to build relationships and confidence through healthier skin.
Jordan Harper is a Board Certified Family Nurse Practitioner, Certified Aesthetic Nurse Specialist, and skincare brand dedicated to simplifying skincare through high quality, cruelty-free products, restorative and preventative solutions, and easy, everyday practices.
Offering a rigorously curated skincare collection, aptly named Barefaced, Jordan Harper is the home for all those seeking the confidence and calm that comes with fresh, vibrant, healthy skin.
A monogram acts as an iconic, standalone, secondary mark — a beautifully designed, branded “signature.”
The letterforms in the identity emulate the dynamic, beautiful, and compassionate personality of the Barefaced and Jordan Harper brands. The simple, understated construction of the letterforms nod to the founder’s commitment to and passion for transparency, simplicity and elegance.
The color palette includes inviting natural tones that reflect the brand’s elegant aesthetic, as well as an array of vibrant, pastel-inspired hues that nod to the brand’s dynamic spirit.
Monoline, abstract illustrations of a serene face are inspired by the collection’s name as well as by the brand’s mission to instill a sense of calm and confidence through vibrant, healthy skin.
A family of graphic elements utilize branded taglines in fresh, visually compelling arrangements, allowing the brand to seamlessly translate across platforms.
The product packaging employs all of the branded elements — logomark, color, and typography — to create a collection that’s as vibrant and dynamic as the customers who love it.