Wentworth

Still life painting-style image featuring grapes, peaches, butterflies, and reflective glassware on a red cloth, overlaid with the elegant script “162 Wentworth G.B.S.”

Objective

Build a brand, materials, and experience for a shop devoted to the art of home and hospitality.

Services

Naming
Positioning
Brand Development
Copywriting
Print
Packaging
Signage

Close-up of a store window decal that reads “UNEXPECTED CURIOSITIES” in a circular arrangement around an illustration of a winged sphinx. Behind the glass are distressed architectural column models and gold window lettering listing product categories like “ESSENTIALS” and “ACCESSORIES.”

Wentworth by GBS is a shop, experience, and thoughtfully curated collection of new, vintage, antique, and one-of-kind goods from around the world.

The vision of our longtime friend and award-winning event designer Gregory Blake Sams, Wentworth is inspired by Blake’s keen eye, an adventurous spirit, and an instinct for things made with care — and the sublime magic of home, craft, and entertaining.

Street view of a storefront labeled “Wentworth” at No. 162, with large display windows showcasing home and hospitality goods. The façade features muted green trim, potted topiary trees flanking the entrance, and a hanging lantern above the door.

Centered graphic with a brown background featuring an octagonal emblem in cream. The emblem reads:

Close-up of a retail display shelf featuring various cleaning tools, including a feather duster with a wooden handle. Other items visible include natural brushes and a wooden-handled kitchen tool, each accompanied by descriptive tags.

Blake shared his vision for a shop with a hand curated selection of things he loves: home decor, furniture, art, accessories, and gifts — and of course, all the makings for delightful celebrations, like barware, table and glassware and luxurious linens.

Close-up of a storefront door showing the address number “No. 162” in gold lettering on a glass panel above a pebble mosaic textured floor. Part of a decorative column is visible. Photo is overlayed by a brown circular

Rather than a traditional shopping experience, Blake wanted to create a gorgeous, refined, and captivating world people would want to linger in.

Interior of the Wentworth store displaying a range of home goods. Items include ceramic pitchers, woven baskets, wooden chairs, gardening tools, and household accessories. The space features neutral-colored walls, framed artwork, and a variety of display tables and shelving units.

The primary logo utilizes serif letterforms that feel storied, layered, and established with subtle touches that infuse modernity.

Gold script and serif lettering on a glass door for G.B. Sams Design Studio, listing locations in CHS and NYC and services including event planning, experiences, and interiors.

Illustration of a winged sphinx enclosed in a triangle with the letters G, B, and S at each corner, set against a plain beige background.

Display of tapered candles arranged by color in vertical rows, featuring shades of yellow, brown, green, and purple.

A sphinx mark symbolizes strength and authority. In ancient Egypt, the sphinx was meant to harness the power of the sun to sustain earthly and divine order. In this context, it lends a sense of history and gravitas to the brand — offering a fresh perspective on an ancient design.

Reverse view of text reading “No. 162” on a glass door or window, with a mosaic tile floor visible through the glass.

Close-up of a hand holding several brass wax seals, each engraved with different Wentworth-related designs and logos.

A collection of graphic elements: a monogram, calligraphy signatures, seal, and “to the trade” signifier allow the brand to effortlessly move across mediums and resonate with different audiences.

A palette of chocolate, tobacco, alabaster, ebony, and tangerine feels both storied and modern, like a vintage library meets billiards room.

The identity is harmonious blend of pre-prohibition typography with contemporary refinement.

Stationery set with Wentworth branding, featuring notecards, a brown ribbon, and a gold wax seal stamp on a woven surface.

White ceramic pitcher holding wooden spoons with a branded “162 Wentworth G.B.S.” tag attached, placed on a wooden surface among other ceramic items.

A robust stationery suite elevates the art of personal correspondence with business cards, notecards, and envelopes.

A thoughtful collection of hand drawn illustrations, monograms, badges, and taglines infuse the brand with character, strategically incorporate a sense of place and purpose, and are easily adaptable across multiple mediums.

The packaging system is flexible to work with an array of product sizes and includes branded bags, ribbon, tape, labels, tissue paper, taper candle boxes, as well as labels for WBS signature candles and matches.

The brand elements come together in the digital space through social media and a simple, elegant landing page that invites prospective clients to sign up to learn about shop exclusives and the latest news.