The Helm
Objective
The Helm was created to rethink how people invest in women. The Helm’s community and venture fund invests in female-founded startups, putting capital behind the next generation of leaders in technology and innovation.
Services
- Positioning
- Brand Development
- Website Design
- Web Development
- Digital Assets
The identity is a reflection of the sophisticated simplify of the brand. A monochromatic palette and foil details highlight the Helm’s confident and refined approach to business. The nuances in the logotype reflect refinement, strength and equality.
The website allows for evolving content and an opportunity for users to connect with a community of like-minded entrepreneurs. Photography and typography elevate the clean site structure, and create an innovative, yet intuitive user experience.
