Sfizi
Turn a tasty aperitivo snack into a way of life.
- Positioning
- Brand Development
- Copywriting
- Illustration
- Packaging
- Website Design
- Web Development
- Ecommerce
Sfizi (sfeet-see) is the Italian word for whims — and a husband and wife-owned food company curating the finest, most delicious products from trusted Italian purveyors.
Sfizi’s inaugural product is taralli, classic Italian snack crackers made with just a few simple ingredients in a family-owned bakery in Puglia, Italy.
Founders Joe Fiorenzo and Sheela Prakash, cookbook author and food writer, came to us to craft the brand identity, story, CPG packaging strategy, and ecommerce platform for Sfizi.
We quickly learned that Sfizi is, at its essence, an essential part of aperitivo culture. As a brand, Sfizi is all about making everyday meals and moments more delightful, entertaining, more relaxed, spontaneous, and fun.
The brand identity nods to vintage Italian brands and reflects the quality, care, joy, warmth, and whimsy inherent in the product — and its founders.
The primary logotype is a playful script that feels inviting, nostalgic, and expressive. A bold secondary logotype feels confident and cheeky. A monogram and playful Vespa mark add visual interest and storytelling layers to the identity system.
Vibrant hues of tangerine, forest, mint, and ice echo the brand’s sense of fun and create packaging that both stands out and delights.
An iconic stripe pattern infuses energy into the identity system and adds dimension to the CPG packaging, digital platforms, print, and merch.
Additional graphic elements create intrigue and allow the brand to express itself across across the packaging system and digital brand identity.
The website strategy was intentionally designed to create a brand and packaging systems that would attract both wholesale and individual consumers — from specialty food retailers to consumers in search of unique snacks.
Visitors can quickly find Sfizi at nearby stores, learn about and purchase their favorite flavors right on the site, and sign up for recipes, promotions, and new product drops.
Since its launch, Sfizi has quickly earned its rightful, joyful place in the bellies and hearts of snack lovers everywhere.
