Harwood House
Objective
Honoring the origins and roots of interior designer Cortney Bishop’s family, culture and southern traditions, Harwood House is a bespoke line of interior fabrics that is defined by its fresh interpretations of classic and historic approaches.
Services
- Naming
- Positioning
- Copywriting
- Illustration
- Packaging
- Website Design
- Web Development
- Digital Assets
In collaboration with Holland and Sherry, the inaugural collection pays homage to the character, style and history of Bishop’s heritage. As a result, the brand identity combines both a natural, handcrafted approach and a refined and daring edge. Gold typography details are paired with classic materials to create a timeless print identity that easily pairs well with Harwood’s ever changing textile collections.
The digital identity and website brings the story of Harwood House to life through a dynamic user experience. Animations and captivating photography add intrigue while still maintaining a simplistic approach to navigation.
Influenced by Harwood’s interpretation of folk patterns, animations capture the eclectic direction of the brand and elevate the user experience.
