Dufford Young
Objective
Reimagine the brand design and story for a bespoke residential architecture firm that honors its past and lays the foundation for its future.
Services
- Positioning
- Brand Development
- Copywriting
- Website Design
- Web Development
Founded in 1994 by Phil Dufford and John Young, Dufford Young Architects is a bespoke architecture firm in Charleston’s historic district. An intentionally small residential firm, the two principals, both Clemson School of Architecture graduates, build enduring relationships with clients and have a hand in every project they undertake — from new construction to historic renovation.
The logomark is a silhouette of a pheasant which symbolizes harmony and balance, core components of the studio’s design philosophy. The “tail” wraps up and around in a subtle nod to an open, arched doorway of a home.
The letterforms in the identity reflect the brand’s thoughtful, balanced, and timeless aesthetic.
The brand design beautifully translates across an array of print materials — business cards, letterhead, notepads, folders, mailing tubes and labels, creating an elegant, cohesive system.
