Dive In
Objective
Dive In begun in 2015 as a self-imposed creative challenge to photographer Leigh Webber looking for a new way to flex her skills.
Services
A balance of abstract shapes and bold colors define the visual identity and are a reflection of the Leigh Webber’s approach to underwater photography.
Basic shapes represent water, sun, swimming, pool and diving. The placement and combinations of these shapes created a diverse range of patterns and textures used throughout the print identity and merchandise.
A translucent material was used for the business cards to mimic the liquidity of water.
“Dive In is an invitation to the viewer, and a command. It’s a mantra to remember to take risks, to go deep and get beneath the surface. It is a summons to seek uncertainty, possibility and to find the silver linings in the chaos.” – Leigh Webber
