CO-OP Ramen
Objective
Help a hometown hospitality company bring neighbors, community, and noodles together in an Ozark ramen house in Bentonville, Arkansas.
Services
- Naming
- Copywriting
- Illustration
- Interior Design
- Packaging
The name, CO-OP, is short for cooperative — an autonomous association of people united to meet common needs and aspirations. It can also be read as “coop,” as in chicken coop, a nod to Bentonville’s love of chicken.
The color palette’s vivid hues pair beautifully with the more muted, natural tones of the restaurant’s interiors. Vibrantly colored menus guide guests through shareable plates and ramen options while outlining the elements of ramen for all those new to the Japanese comfort food.
Hand drawn graphic elements creatively expand the brand’s visual language, adding playful, personal touches to this authentic neighborhood brand.
