Circulo
Dream up a brand, story, and platform for a boutique neighborhood hotel.
- Strategy
- Positioning
- Values
- Brand Development
- Copywriting
- Video
- Animation
- Illustration
- Website Design
- Web Development
- Signage
The founders of Hotel Circulo approached us with a name, a hotel under construction, and a vision for a brand and welcoming retreat with a creative heart.
A rooftop lounge will be home to rooftop events, like yoga and live music while a forthcoming juice bar will serve up healthy and delicious eats. More than just a relaxing place to stay, Hotel Circulo is a dynamic gathering space fostering cultural exchange in a neighborhood known for its creative spirit and eclectic character.
An engaging, fun-to-browse website is highlighted by bold photography, whimsical animations, and an intuitive interface that allows users to effortlessly browse and book rooms, learn about the neighborhood, and dive into the stories, interviews, and works of the local creatives that make Park Circle a place that people — and Circulo — love.
A collection of graphic elements adds depth, flexibility, and personality to the brand, allowing it to translate seamlessly across print materials, digital platforms, and the built environment.
In a city, well known for its hospitality, our main objective was to find a collaborative design partner that would help create a soulful message that resonates with those curious about exploring one of Charleston’s most vibrant emerging neighborhoods . The shared goal was to push the creative envelope at every turn. We are beyond thrilled with what the SDCO team delivered.
- Photography
- Blake Shorter
- Lizzy Rollins
