Annie Downing
Objective
Annie Downing Interiors is an Austin-based interior design studio with Laredo roots. A journalist turned designer, Annie takes inspiration from childhood days at her grandmother’s ranch and life in a border town, a place where borders, languages, and cultures blend.
Capabilities
Annie and her team came to us at an inflection point. Like their work, our conversations with ADI were full of rich details, a passion for their work, and gratitude for the trust people place in them to do it. We crafted a world to reflect it all.
The logotype is refined and warm, an elegant blend of classic and modern elements.
A bold, contemporary take on a monogram reflects ADI’s approach, a marriage of creativity and depth of knowledge.
A collection of abstract illustrations akin to doodles a designer makes — a roomscape, tablescape, floral arrangement, and lamp — reflect the loose style of the monogram, adding intrigue and dynamism to the brand system.
Hues of pale pink, deep purple, lilac, saffron, black, and cream create a compelling color story that speaks to the brand’s eclectic originality.
A fresh, intuitive website showcases ADI’s portfolio of work, shares their approach, introduces the team, and lets design enthusiasts browse ADI’s wallpaper collection.
For ADI, home is a tapestry — early mornings, late nights, months and years woven together with art, photographs, birthday cakes, memories, color and conversation, details that speak to every sense, places for celebration and rejuvenation.
