Annie Downing
Objective
Annie Downing Interiors is an Austin-based interior design studio with Laredo roots. A journalist turned designer, Annie takes inspiration from childhood days at her grandmother’s ranch and life in a border town, a place where borders, languages, and cultures blend.
Services
- Positioning
- Brand Development
- Copywriting
- Illustration
- Website Design
- Web Development
Annie and her team came to us at an inflection point. Like their work, our conversations with ADI were full of rich details, a passion for their work, and gratitude for the trust people place in them to do it. We crafted a world to reflect it all.
The logotype is refined and warm, an elegant blend of classic and modern elements.
A bold, contemporary take on a monogram reflects ADI’s approach, a marriage of creativity and depth of knowledge.
A collection of abstract illustrations akin to doodles a designer makes — a roomscape, tablescape, floral arrangement, and lamp — reflect the loose style of the monogram, adding intrigue and dynamism to the brand system.
Hues of pale pink, deep purple, lilac, saffron, black, and cream create a compelling color story that speaks to the brand’s eclectic originality.
A fresh, intuitive website showcases ADI’s portfolio of work, shares their approach, introduces the team, and lets design enthusiasts browse ADI’s wallpaper collection.
For ADI, home is a tapestry — early mornings, late nights, months and years woven together with art, photographs, birthday cakes, memories, color and conversation, details that speak to every sense, places for celebration and rejuvenation.
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