- Brand Identity
- Brand Positioning
- Content Creation
- Digital Media
- Web Design
- Web Development
Objective / Solution
Fresh, delicious, made-to-order mini donuts and locally roasted coffee served hot from their traveling Citroen kitchen. Wheelies nourishes the hearts, bellies, and imaginations of hardworking joy-seekers everywhere.
The identity for Wheelies is a visual representation of the happiness and pure delight one experiences when enjoying tiny donuts. The result is a system of playful typography, iconography and patterns that easily translate to the print identity and vehicle design.
Each application, from packaging to uniform selection and design to the website development, feels distinctive while maintaining the warm, nostalgic aspects of the Wheelies brand.
The mobile eatery was designed to feel like a restaurant on wheels. Careful consideration was taken when designing the vehicle to ensure that the brand application complimented the existing features of the 1970s Citroen Truck.