- Art Direction
- Brand Identity
- Brand Positioning
- Digital Media
- Web Design
- Web Development
Objective / Solution
Create a unique, compelling identity for a Houston luxury apartment community that the client envisions as “Miami Vice meets Houston: shadowed neon but lovable and approachable.”
The primary logo is built of strong, sharp letterforms with retro details that include an unexpected placement of subtext that surprises and delights.
The website showcases the authentic spirit, casual vibe, vibrant culture, and style of the community coming to life. Luxury apartment seekers can effortlessly browse through floorplans or see at-a-glance the dining, shopping, and recreation options in their new neighborhood.
A hand-rendered palm frond illustration serves as the main visual identifier for the brand — a beautiful reminder that home at The Dacoma is also haven.
Using the tropical, palm tree aesthetic established in the interior design, the brand identity uses bold elements and organic details to represent The Dacoma’s style — a mix of Caribbean and New Creole that nurtures a slower pace, connection to nature, and deep relaxation.
The brand positioning highlights The Dacoma’s enviable location at the vibrant intersection of Houston’s Greater Heights, Spring Branch, and Oak Forest neighborhoods — juxtaposed with lush, sanctuary style and the rich comforts that feel worlds away from frenzied city life. The invitation is clear: stay awhile.
For The Dacoma, the details matter — and work together to create an elevated experience that feels like a luxury resort.
The custom monogram blends The Dacoma “D” with the palm frond illustration in a style that’s reminiscent of vintage hotel design.
The color palette of relaxing, nostalgic hues takes its inspiration from the interior design, evoking hues of sunset and midnight skies — complementing the muted tones of the interior finishes.
A promotional brochure weaves together inviting copy and fresh, vibrant design highlighting The Dacoma’s amenities and resident experience. A community map and floor plans give future residents the chance to explore and dream.
Graphic elements add to the brand’s flexibility, personality, style, and identity — and provide opportunities to connect the property to its location and spark conversation.