- Brand Identity
- Brand Positioning
- Content Creation
- Web Design
- Web Development
Objective / Solution
Evolve the brand design and story to reflect an interior design studio’s growth, attention to detail, and narrative approach.
Prospect Refuge Studio is an interior design practice based in Minneapolis, Minnesota welcoming whole home design opportunities throughout the United States and internationally. Led by founder Victoria Sass, the studio’s holistic, narrative approach to design is attuned to how people move, feel, and live within their homes. Their commitment to craftsmanship, breadth of experience, and expertise ensure that no matter its age, location, or size, home is always a place where people thrive.
A primary mark is inspired by a looking glass and nods to the brand’s ability to see beyond the details, to envision and create havens that bring a sense of balance and wholeness.
The website is highlighted by custom illustrations, vibrant photography and video showcasing the studio’s growing body of work, and the talented team creating deeper connections and bringing more meaning to the world we call home.
The main color palette of classic neutrals is complemented by vibrant pops of red, sage, muted gold, and soft blue. An array of print collateral — letterhead, notecards, project correspondence, business cards, and matchbooks — nod to the brand’s narrative approach and unique, visionary spirit.