- Art Direction
- Brand Identity
- Brand Positioning
- Content Creation
- Digital Media
- Web Design
- Web Development
Objective / Solution
Mello is nurturing a community that has a sense of humor and curiosity around cannabis. This passionate approach aims to educate users on the healing benefits of cannabis so they can feel balanced, rested and mello.
Custom typography, simplified iconography and rich stylized photography define the Mello aesthetic.
The ecommerce site is designed and developed to engage, educate and position Mello as the authority on the benefits of CBD.
Mello produces sustainable, pesticide-free CBD products built around curiosity, and the drive to help health-conscious people make informed choices.
The photography style embodies the trustworthy, empowering, and engaging way Mello curates cannabis and CBD-centric products and content.
The ecommerce site is an interactive and customized journey, guiding the user towards the right CBD products based on their preferences.
The brand playfully debunks the myths surrounding CBD using simplified iconography and an approachable, yet authoritative tone of voice.