- Brand Identity
- Brand Positioning
- Content Creation
- Digital Media
- Web Design
- Web Development
Objective / Solution
Honoring the past while building the future. The redevelopment of Judson Mill is inspired by the hard work and passion of generations of Milliken Mill families who built a thriving business and community.
Historic elements are paired with a contemporary sensibility and uplifting tone of voice to create a brand aesthetic rooted in the past and positioned for the future.
The website showcases the redevelopment plans for the mill as well the historical relevance of Judson Mill in Greenville’s history, soul and character.
A promotional brochure in the format of a newspaper pays homage to the vibrant mill village surrounding the property.
Contemporary illustrations are infused throughout the branding to connect with the new generation of makers and innovators who will soon take residence at Judson Mill.
The reimagined mill is designed for both the community that built it — and a new generation of makers and innovators.