- Brand Identity
Objective / Solution
Homie is a unique online destination that combines old-world glamour with a modern sensibility—and touch of humor—to provide elevated finds for the living, gifting, and entertaining experience.
The brand identity for Homie is a reflection of their interpretation of entertaining: curated with intention through storytelling-driven experiences. Inspired by the founder’s family crest and other heirlooms, an eclectic group of graphic elements, iconography and classic typography evoke an elevated experience.
The print identity elegantly highlights the evocative brand direction and allows for a flexible packaging system. Luxurious materials, tactile printing techniques and cheeky phrases enhance the unboxing experience.