- Brand Identity
- Brand Positioning
- Digital Media
- Web Design
- Web Development
Objective / Solution
Honoring the origins and roots of interior designer Cortney Bishop's family, culture and southern traditions, Harwood House is a bespoke line of interior fabrics that is defined by its fresh interpretations of classic and historic approaches.
In collaboration with Holland and Sherry, the inaugural collection pays homage to the character, style and history of Bishop’s heritage. As a result, the brand identity combines both a natural, handcrafted approach and a refined and daring edge. Gold typography details are paired with classic materials to create a timeless print identity that easily pairs well with Harwood’s ever changing textile collections.
The digital identity and website brings the story of Harwood House to life through a dynamic user experience. Animations and captivating photography add intrigue while still maintaining a simplistic approach to navigation.
Influenced by Harwood’s interpretation of folk patterns, animations capture the eclectic direction of the brand and elevate the user experience.