- Art Direction
- Brand Identity
- Web Design
- Web Development
Objective / Solution
Envision and design every part of a classic, modern heirloom brand.
Fennwyth is a collection of silk scarves for women and men designed by style-maker and fashion blogger Audrey Coyne. Defined by a love for the classic, the timeless, and the transcendent, Fennwyth scarves are beautiful and versatile, weaving together form and function, vintage elements, and contemporary designs. At its core, the brand is a celebration of individual style, the art of self-discovery, and a new generation creating and sharing its own precious heirlooms.
The name Fennwyth blends a British surname that nods to marsh dwellers with a word that feels ethereal and elegant.
The identity’s letterforms incorporate subtle details that reflect timeless style and modern simplicity. The brand mark is an illustrated bee — a symbol of abundance and diligence.
A monogram combines the F and W letterforms to create an enclosure that echoes the shape of a bee’s wing.
Art and photography direction showcase the brand’s fresh, elegant approach to style. Warmly lit, simply styled, intimately composed imagery and video of the scarves solo, on models, and within larger, everyday, natural scenes create a timeless, casual energy that’s beautiful and intriguing.
The packaging system — a pull tab box, branded tissue paper, and note from Audrey — is understated, elegant, and balances utility and luxury.
The ecommerce website is highlighted by subtle animations and vibrant video and photography of the scarves as they’re designed to be worn. Style enthusiasts can purchase scarves, browse the lookbook, and learn more about Audrey Coyne and the Fennwyth ethos.