- Art Direction
- Brand Identity
- Brand Positioning
- Content Creation
Objective / Solution
Founded by Reese Witherspoon in 2013, Draper James is a timeless lifestyle brand rooted in Southern sensibility. They selected our female-founded agency to help reimagine and reinvent the Draper James brand.
A more simplified iteration of the iconic Draper James magnolia was designed to translate easily on everything from handbag liners to button details.
The sophisticated logotype features subtle feminine details that feel classic yet contemporary.