- Art Direction
- Brand Identity
- Web Design
Objective / Solution
Evolve the brand design and experience for a made-to-order nail brand dedicated to ease, health, and style.
Color Camp creates high-quality, customizable press-on gel nails, each set made to order by talented Los Angeles nail artists. Blending beauty, design, and technology with a laser focus on health, Color Camp inspires and empowers individual style and creative expression.
A focus on its direct to consumer online business sparked the company’s desire to elevate and evolve their brand identity, packaging, and website.
The brand design, packaging, and website embody the brand’s authentic, artistic, bold, and whimsical roots.
The logo is a bespoke wordmark made from circles and squares that feels modern and inviting.
A collection of branded shapes, icons, and hand drawn illustrations bring the brand’s whimsical spirit to life.
Art and photography direction showcase the brand’s fresh, playful approach to style — and the ease of using the product. Warmly lit, simply styled, intimately composed imagery and video of the nails solo, on models, and within larger lifestyle scenes create a joyful, inspiring energy that’s inclusive and expressive.
Packaging includes a try-at-home kit that arrives in an eco-friendly padded mailer. The kit effortlessly guides customers through the measuring process to ensure their final product is the best possible fit.
Social media direction includes unique approaches for behind the scenes content, how-to-guides, giveaways, new product launches, customer testimonials, and more.
Clever, playful iconography, expressive typography, a vibrant color palette and gradients create a visual language that translates seamlessly across everything from try-on and mail packaging, social media, and an e-commerce website.
The result is a bold, playful, and inviting brand that invites the world to nurture, adorn, and express themselves.