- Brand Identity
- Brand Positioning
- Digital Media
- Web Design
Objective / Solution
Brightland is out to remake the American olive oil industry by crafting the highest quality, custom-blended extra virgin olive oil that’s audaciously nourishing for your body, heart, and soul.
Nearly 80% of the olive oil that Americans consume is already rancid or rotten or does not meet the grades for extra virgin olive oil. Brightland is different. Hand-sourced olives from California growers are crafted into these custom-blended oils.
Awake and Alive, Brightland’s two custom blends, are packaged in a minimalist powder-coated bottle.
The abstract shapes and vivid colors help bring this brand to life and are used throughout the print materials, ecommerce website design, and packaging.
"Most olive oil looks like it belongs in your grandma’s kitchen. Brightland makes beautiful bottles, full of pure, hand-crafted oil by California farmers." - Fast Company
The Brightland identity is inspired by the shapes of an olive and the bold flavors of the oils.