- Art Direction
- Product Development
Objective / Solution
Blueland is a revolutionary cleaning system on a mission to eliminate single use plastics. The refillable system eliminates plastics by dropping cleaning tablets into the Forever Bottle.
The color-coded packaging differentiates the various cleaning solutions for the bath, kitchen, and multi-surface.
A stunning, minimalistic brand with blue type and small pops of color celebrates the innovation and functionality of the cleaning solution in tablet form. For the product design, the Blueland mark is used to indicate the water fill line - keeping the bottle smart and simple.
Bottles are shipped in 100% recyclable cardboard, while the refills come in paper mailers. There is zero plastic to be found.
The Forever Bottle is acrylic and is capable of being reused until the end of time.