Asset 1

Ariccia and Piccolo


  • Brand Identity
  • Brand Positioning
  • Digital Media
  • Packaging
  • Print
  • Signage

Objective / Solution

Reimagine the identity, story, and environment for an authentic Italian trattoria and jazz lounge located inside The Hotel at Auburn University. Named for Ariccia, Italy, Auburn University’s sister campus and home to vineyards and poets, Ariccia Cucina brings authentic Italian to Alabama, offering an array of delicious Italian flavors and simple preparations of freshly made pastas, pizzas, and traditional dishes — all made with the greatest care and highest quality ingredients.