Invested in Women
The Helm was created to rethink how people invest in women. The Helm’s community and venture fund invests in female-founded startups, putting capital behind the next generation of leaders in technology and innovation.
The print identity is a reflection of the sophisticated simplicity of the brand. A monochromatic palette and foil details highlight The Helm's confident and refined approach to business.
“We’ll never solve the feminization of power until we solve the masculinity of wealth.” - Gloria Steinem
The nuances in the logotype reflect refinement, strength and equality.