The Helm

Invested in Women

January 2018

The Helm was created to rethink how people invest in women. The Helm’s community and venture fund invests in female-founded startups, putting capital behind the next generation of leaders in technology and innovation.

The print identity is a reflection of the sophisticated simplicity of the brand. A monochromatic palette and foil details highlight The Helm's confident and refined approach to business.

“We’ll never solve the feminization of power until we solve the masculinity of wealth.” - Gloria Steinem

The nuances in the logotype reflect refinement, strength and equality.

  • deliverables

  • Brand Identity

  • Brand Positioning

  • Content Creation

  • Print

  • Web Design and Development

  • Digital Media

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121 Wentworth Street
Charleston, South Carolina 29401
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