Penny Post is a sophisticated yet tongue-in-cheek boutique specializing in fine paper goods.
The name is derived from an early postal service in Great Britain in which letters could be sent for one penny each.
A series of illustrations of Broad Arrow, an award-winning messenger pigeon from the 1940's serves as a brand icon.
Archival postal code language was used graphically on pieces to further illustrate and convey the brand story.
From in-store tags to gift card enclosures to custom printed tape - every customer touch point was carefully considered.
Excerpts from love letters and other correspondence were used through out the brand identity.
- Product Photography Peter Frank Edwards