Penny Post

Paper Goods

June 2018

Penny Post is a sophisticated yet tongue-in-cheek boutique specializing in fine paper goods.

The name is derived from an early postal service in Great Britain in which letters could be sent for one penny each.

A series of illustrations of Broad Arrow, an award-winning messenger pigeon from the 1940's serves as a brand icon.

Archival postal code language was used graphically on pieces to further illustrate and convey the brand story.

From in-store tags to gift card enclosures to custom printed tape - every customer touch point was carefully considered.

Excerpts from love letters and other correspondence were used through out the brand identity.

  • deliverables

  • Naming

  • Brand Identity

  • Print

  • Digital Media

  • Product Photography Peter Frank Edwards

previous project

next project
Parcel 32

Stitch Design Co.

121 Wentworth Street
Charleston, South Carolina 29401
tel: 843 722 6296 /

©SDCO Partners. All rights reserved.