Parcel 32

First Class Fare

June 2018

Parcel 32 is a restaurant and cocktail bar housed in a historic 1837 home on King Street in Charleston, South Carolina.

The Parcel 32 name references the original city block from an 1888 Sanborn Map of Charleston. The railroad also had a presence on Block 32 during that time. Map and railroad visuals served as inspiration throughout the branded elements.

The location itself had such a storied past. To honor this, we blended history with a present day sensibility.

We combined simplistic, modern illustrations with historic imagery and classic typography to create a layered aesthetic. The result was an experience that felt established, yet fresh.

We created a series of submarks and iconography that was an interpretation of the tickets and other railroad ephemera.

  • deliverables

  • Naming

  • Brand Identity

  • Digital Media

  • Web Design and Development

  • Environment Consultation

  • Copywriting

  • Print

  • Illustration

  • Signage

  • Product Photography Peter Frank Edwards
  • Food Photography Andrew Cebulka

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121 Wentworth Street
Charleston, South Carolina 29401
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