Little Fig


August 2018

Little Fig deli and hummus is located in the Pythian Market in New Orleans.

Inspired by the bold flavors of Little Fig, the brand identity is an eclectic combination of playful patterns, illustrations and typography.

A flexible labeling and menu system was designed for easy updates and daily use.

The abstract patterns are used on print materials, as well as on signage and murals in the restaurant environment.

The eye-catching illustrations and cheeky phrases are meant to be a nice contrast to their more sophisticated sister restaurant, 1000 Figs.

  • deliverables

  • Brand Development

  • Brand Identity

  • Print

  • Signage

  • Product Photography Peter Frank Edwards Photography

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Ceara Donnelley

Stitch Design Co.

121 Wentworth Street
Charleston, South Carolina 29401
tel: 843 722 6296 /

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