Little Fig deli and hummus is located in the Pythian Market in New Orleans.
Inspired by the bold flavors of Little Fig, the brand identity is an eclectic combination of playful patterns, illustrations and typography.
A flexible labeling and menu system was designed for easy updates and daily use.
The abstract patterns are used on print materials, as well as on signage and murals in the restaurant environment.
The eye-catching illustrations and cheeky phrases are meant to be a nice contrast to their more sophisticated sister restaurant, 1000 Figs.
- Product Photography Peter Frank Edwards Photography