For Each and All
Haymaker Restaurant, from Chef William Dissen, brings locally inspired and seasonal food to the Queen City.
1. a person who is involved in making hay.
2. a forceful blow.
Using the two definitions of the word Haymaker, an eclectic mix of farming and boxing imagery and custom illustrations were used through out the identity.
While the menus are presented in a simple manner, the use of multiple papers and layouts balance the approach and create moments of surprise and delight.
Thoughtful branded touch points such as drink stirs, coasters and to-go bags appear through out the dining experience.
- Product Photography Peter Frank Edwards