For Each and All

May 2018

Haymaker Restaurant, from Chef William Dissen, brings locally inspired and seasonal food to the Queen City.

1. a person who is involved in making hay.
2. a forceful blow.

Using the two definitions of the word Haymaker, an eclectic mix of farming and boxing imagery and custom illustrations were used through out the identity.

While the menus are presented in a simple manner, the use of multiple papers and layouts balance the approach and create moments of surprise and delight.

Thoughtful branded touch points such as drink stirs, coasters and to-go bags appear through out the dining experience.

  • deliverables

  • Naming

  • Brand Identity

  • Web Design and Development

  • Print

  • Illustration

  • Merchandise

  • Signage

  • Product Photography Peter Frank Edwards

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Stitch Design Co.

121 Wentworth Street
Charleston, South Carolina 29401
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