Buffalo Heights is a high quality, mixed-use district ideally located in proximity to Houston's Buffalo Bayou Park, Memorial Park, the Heights, Washington Avenue Corridor and Downtown.
We named and developed a visual identity that connects the various parcels of land and surrounding Buffalo Bayou Park. The mark is an arial representation of the district and also doubles as a monogram.
The flexible identity easily integrated into the website, where the progressive, eclectic nature of the community and properties assets are highlighted.
Bold typography and a large scale format print piece were used to establish an immediate sense of place to this emerging district.
The outcome is a site specific identity that feels approachable yet progressive.